{"id":7327,"date":"2024-10-29T20:27:21","date_gmt":"2024-10-29T20:27:21","guid":{"rendered":"https:\/\/www.allisonworldwide.com\/?p=7327"},"modified":"2024-10-29T20:27:27","modified_gmt":"2024-10-29T20:27:27","slug":"overheard-at-ana-masters-of-marketing-90-of-banner-ads-are-fraud-and-they-dont-work","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/overheard-at-ana-masters-of-marketing-90-of-banner-ads-are-fraud-and-they-dont-work\/","title":{"rendered":"Overheard at ANA Masters of Marketing: \u201890% of banner ads are fraud and they don\u2019t work\u2019"},"content":{"rendered":"\n<p>By The Drum<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"606\" height=\"456\" src=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-162508.jpg\" alt=\"\" class=\"wp-image-7328\" srcset=\"https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-162508.jpg 606w, https:\/\/www.allisonworldwide.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-162508-300x226.jpg 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n\n<p>The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Here are the real-time insights we\u2019ve been hearing from industry leaders.<\/p>\n\n\n\n<p><strong>Jonathan Heit, co-founder &amp; global chief executive officer, Allison:\u00a0<\/strong>\u201cA combination of strategic communications and full-funnel, 360-integrated marketing ensures that someone from both sides of the business is involved from the start. Too often, in either PR or marketing, people focus on their own channels rather than putting the client\u2019s business problem front and center &#8230; One thing that Allison does really well, particularly as a mid-sized agency compared with larger ones, is operating as a single P&amp;L &#8230; Now, being part of the Stagwell network, which also embraces a challenger mentality, has further enabled our impact and influence on the marketing world.\u201d<\/p>\n\n\n\n<p>Read full article here: <a href=\"https:\/\/www.thedrum.com\/news\/2024\/10\/23\/overheard-ana-masters-marketing-inflation-real-and-likely-worsen\">Overheard at ANA Masters of Marketing: \u201890% of banner ads are fraud and they don\u2019t work\u2019 | The Drum<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By The Drum The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v21.1) - 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