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<\/figure>\n<\/figure>\n\n\n\nIn a world where many believe the purpose of a corporation is to maximize shareholder or investor value, more and more companies are finding a way to achieve their financial goals while also doing good. They have become \u201cpublic benefit companies\u201d and \u201cB Corps,\u201d designations that require them to balance the interests of financial stakeholders with creating a positive impact on society. <\/p>\n\n\n\n
Scott Allison, Chairman and CEO of Allison+Partners, spoke to senior communications and marketing executives from DanoneWave, Seventh Generation and Patagonia about the journey from intent to certification and the critical role communications plays in explaining what these certifications mean to the public, the benefits they bring and how it will ultimately manifest within a business. As these insiders share their stories, you\u2019ll learn how you too can make the internal case for becoming a company focused on catalyzing change in the world, while also making a profit. <\/p>\n\n\n\n