{"id":1408,"date":"2023-01-23T14:13:00","date_gmt":"2023-01-23T14:13:00","guid":{"rendered":"https:\/\/allisonworldwide.com\/?p=1408"},"modified":"2023-09-20T15:50:34","modified_gmt":"2023-09-20T15:50:34","slug":"five-things-to-know-about-chatgpt","status":"publish","type":"post","link":"https:\/\/www.allisonworldwide.com\/five-things-to-know-about-chatgpt\/","title":{"rendered":"Five things to know about ChatGPT"},"content":{"rendered":"\n
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Artificial Intelligence will change your job — not in five years, not next year, but now. If you\u2019re not 100% convinced, spend some time experimenting with ChatGPT<\/a>, the conversational chatbot released into open beta by OpenAI in November 2022. ChatGPT is the first free and easy-to-use chat product based on the groundbreaking GPT 3 Large Language Model (LLM). <\/p>\n\n\n\n

The product is a web-based chat system you can have a real conversation with. It is uncanny how well it constructs text output based on almost any input. It can answer questions, generate what appear to be original ideas and hold a decent conversation on any topic. It can also create plausible technical documentation, such as computer code and macros, and food recipes.  <\/p>\n\n\n\n

If you haven\u2019t already tried it, you should. This technology will have a huge impact on communications, marketing and advertising. It will change your job, as much as the introduction of the internet did.   <\/p>\n\n\n\n

For many people, ChatGPT provides the first glimpse into what this type of AI will do for us in the future. It is both amazing and terrifying. And the revolution starts today.  <\/p>\n\n\n\n

Here\u2019s what to know to get started: <\/p>\n\n\n\n

<\/p>\n\n\n\n

1. You can use ChatGPT today to improve your productivity.<\/h3>\n\n\n\n

ChatGPT a great collaborator for generating ideas and outlines. Experiencing writer\u2019s block? Ask ChatGPT<\/a> to help get you going. Try \u201cOutline an article about\u2026\u201d for starters.  <\/p>\n\n\n\n

ChatGPT is also good at getting you up to speed on new topics (Try, \u201cExplain Kubernetes\u201d) and summarizing meetings and complex stories: Type, \u201cGive me the bullet points for this:\u201d and then paste in text from a transcript or story. It can even write Excel macros and more advanced computer code. As part of your existing workflow, ChatGPT can be a great starting point. But keep in mind it can\u2019t (yet) replace all your human skills. Keep reading for why.  <\/p>\n\n\n\n

<\/p>\n\n\n\n

2. ChatGPT lies.<\/h3>\n\n\n\n

ChatGPT is designed to create text that fits a linguistic model. While it is often useful and accurate, it does frequently make stuff up out of nowhere. In some instances, it gets facts completely wrong (ChatGPT seems to be convinced Russia has sent several bears into space<\/a>, for example; it hasn\u2019t!). Even if it has the correct information in its enormous corpus of knowledge, that doesn\u2019t mean it understands it, and its output can sound completely plausible while being far off target. It\u2019s also critical to remember ChatGPT was trained in 2021. It knows nothing about the world after that.  <\/p>\n\n\n\n

Simply put, you can\u2019t trust ChatGPT for accuracy. Always verify what it gives you. <\/p>\n\n\n\n

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<\/p>\n\n\n\n

3. The field is evolving fast, and you need policies.<\/h3>\n\n\n\n

If you\u2019re going to use this technology, it\u2019s important to lay out clear guidelines as to how. For example, if you use ChatGPT to write an article for a client, does that need to be disclosed? How about if you use it to prepare social media copy? Let\u2019s say you ask it to write a blog post optimized for a particular audience or SEO. Or maybe you just use it to get an article outline started. Is that something you need to tell stakeholders? <\/p>\n\n\n\n

Communications companies have already caught flack for using generative AI to create content. Publications like CNET have used AI to write articles for months<\/a>, The Associated Press has incorporated some kind of AI since 2015, and even The Washington Post employed it to help write for the 2020 Presidential Election. They are all still working out how to use it and how they should publicly disclose its use for written articles.  <\/p>\n\n\n\n

You must work out how you incorporate the technology into your day-to-day work in a responsible way.  Make it clear how your teams should and shouldn\u2019t use the tool, knowing its limitations and pitfalls. And make sure you communicate this to partners and customers.  <\/p>\n\n\n\n

<\/p>\n\n\n\n

4. Meet the \u201cAI Native\u201d<\/h3>\n\n\n\n

The capability of AI to generate original and useful creative work at scale will prove to be one of the foundational technologies of the 21st century. It will change how we live, work, learn and even think. The children born into this world will be \u201cAI natives\u201d and will understand the world of ideas in a different way from their parents. We can hope this technology will mostly be used to advance the way we learn and think, just as calculators changed our relationship with math. But we simply do not know yet how the developing brain will react to this type of machine intelligence. <\/p>\n\n\n\n

One thing we do need to look out for, though, is a growing digital divide exacerbated by this technology. AI is not cheap to create or run, and some populations may just not have access to it, potentially putting them at an economic disadvantage. It will be a global challenge to create a responsible framework for the distribution of this tech. <\/p>\n\n\n\n

<\/p>\n\n\n\n

5. Generative AI will impact your job, but it won\u2019t kill it.<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The software\u2019s ability to create useful customized content is staggering and fundamental. It will certainly change how you work, as well as the nature of creative work at all levels and in every industry, worldwide.   <\/p>\n\n\n\n

However, no matter how useful (or damaging) this technology becomes, AI will always lack imagination, vision and compassion. Adapting to this new technology will not be easy, it is still only a tool, and we can use it to reinforce our best, most human qualities. It will still need you \u2013 your humanity, your personality, your perspective and your soul.   <\/p>\n\n\n\n

Be ready to change, adapt and embrace this new technology as another tool in your box of tricks. <\/p>\n\n\n\n

Those who ignore the power of AI in communications will fall behind a skills curve. It\u2019s something we\u2019ve already embraced at A+P as one of the many tools we use. And we help clients navigate how to make the most out of this amazing technology. Keep following this blog and our social media feeds on LinkedIn<\/a>, Twitter<\/a>, and Facebook<\/a> as we continue our series on the power of AI.<\/p>\n\n\n\n

Disclosure: This story was written by a human<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial Intelligence will change your job — not in five years, not next year, but now. If you\u2019re not 100% convinced, spend some time experimenting […]<\/p>\n","protected":false},"author":24,"featured_media":2289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\n5 Key Insights on ChatGPT - Knowledge Hub - Allison<\/title>\n<meta name=\"description\" content=\"Discover the power of ChatGPT, that will revolutionise communications. 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